The SmithCorp visual identity was weak, undefined and dated.
Smithcorp are a leading education recruitment group of six companies headquartered in Bristol. Their challenge for us was an interesting one…
How do you maintain the DNA of your business as you transition from fledgling to fully grown?
Understand the essence of SmithCorp and it’s culture environment through online surveys and face-to-face meetings with a cross section of it’s people...
The key results of our research:
Objective: Boost new talent recruitment and corporate engagement to ensure the continued success and progression of the brand.
Process: Reposition the SmithCorp brand within the recruitment industry and unify the marketing and communications within the group:
We began by distilling our research to define and articulate the SmithCorp brand purpose and position – recruitment built on people, passion and progress.
To be the most successful independent specialist recruitment group in the UK.
Create a dynamic inspirational place for our people to work, to thrive and to prosper.
Engender passion in everything we do and in so doing create high performance teams that deliver the highest level of service to our customers.
Continue our accelerated growth by growing organically by increased investment in operations, marketing and our talent.
Develop Our People
Act With Integrity
Be Hard Working
Next we created a unique, flexible and dynamic visual identity with a comprehensive guide to help everyone understand and embrace their new brandscape.
We shot an extensive library of images featuring people from all levels of the company. This process has served not only as a vibrant resource for our design but also a fantastic bonding exercise for their employees, which we hope will enable them to feel real ownership of the brand.
A bold, fresh new group website and cross platform marketing campaign to attract bright new professionals to join their expanding team.