Accedo needed our help to create a visual language and set of guideline principles that would bring together their product development literature and marketing collateral. As the world’s leading video experience company, it was also clear they needed to set themselves apart from the competition.
Our challenge was to create a suite of templates that not only showed off their stunning video experience solutions, but also offered them the flexibilty to adapt to the many languages, formats and delivery platforms required by their global teams.
Inspired by responsive web design, the solution was to create interlocking triangular elements that could horizontally shift to allow for total flexibility of layout and design, from scaling between European and US document formats, to social media campaign assets and full screen presentations.
Once we had set out these fundamental guidelines and design principles, we completely overhauled their current suite of literature and created new documents as required, including white papers, case studies and data sheets.
As well as providing Accedo with a fully editable, high resolution PowerPoint template, we also created and delivered pitch decks, event presentations and case study tools that were as effective on sales team laptops as they were projected full screen at product launches.
Amongst the many marketing and social media assets we supplied for their their global events, we also created promotional literature and items for product launches. Most notable being the launch of their flagship product delivery service Accedo One at IBC 2017.
Did you know we also do exhibition design? Big events need big, bold solutions and we created large format graphics for their exhibition stands at the IBC show in 2017 and the NAB and Broadcast Asia shows in 2018.
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