Rebrand from asysco to proAV
proAV’s innovative and forward-thinking approach to integrated AV communication is reflected in a total brandscape roll out that exercise all of our creative expertise.
Through our research and discovery we able to define and articulate proAV’s brand definition – an innovative and dynamic approach to design, develop and deliver professional integrated audio visual solutions that give people the power to communicate.
Working with the worlds largest organisations, we were charged with the task of shooting these awesome installations, to give justice to the world class work on show. Getting to see inside these hallowed institutions is just one of the perks of the job.
“The best of breed”, was the requirement, as leaders in their field. This needed to be reflected in their online presence. Incredible usability, innovative features, and stunning photography all work harmoniously together to make the proAV website a Tour de Force, and a perfect example of our exceptional digital skills.
They take Corporate citizenship seriously so it was great fun to develop kit, brand-up the retro support vehicle and film the whole thing for their huge charity ride, we even rode some of it ourselves! Team-building great PR and reflecting excellent corporate responsibility values to enhance the brand.
A top quality audio visual specialist require a top quality visual identity, and this is what 3Men² have provided. A lot of collaboration with their marketing team, client and supplier research and general education of the very specialist services they provide enabled us to set to work creating a flexible identity system that can easily spread their brand across any form of collateral. Everything that is produced for proAV unmistakably belongs to them.
"The 3Men Team have been working with us for over 10 years and are still completely dedicated to helping us achieve the best brand in our industry. From print to digital, sponsored charity events and everything in between, I don’t think there is anything we haven’t covered with the creative team! Every time we get together in the studio it’s a real pleasure to discuss new design concepts and future projects for our innovative brand."